Join Us
Sponsor the 2025 Parade!
Thank you to all the sponsors who have come together to make the return of the Rose Parade possible! Sponsorship for the 2025 Parade is now open, so don’t hesitate to reach out to learn about opportunities for you to promote your business and help us get a head start on making next year’s parade a smashing success!
Participate in the Parade
We are Growing Together! Be part of the storied Santa Rosa tradition that unites local businesses, organizations, schools and performers to showcase their talents and share what this community means to them. Online registration opens on January 17 and registration will be available on a first come first serve basis, with no entrant applications accepted after April 4. Click here to see a list of parade participant rules.
Join The Committee
A parade is powered by volunteers like you! The Organizing Committee is expanding and needs new members to support the parade’s future.
Festival Vendors
Secure your spot at the 2025 Rose Parade! Limited spaces for local food and beverage vendors will be available. The Festival does not allow informational booths. Vendors will be notified by February 28.
Volunteer Support
Our parade is powered by our community! We need your help before and during the event. Sign up individually, or as a group for a memorable team building experience.