The parade will take place in Downtown Santa Rosa on Saturday, May 17, 2025 at 10am. The Festival will open when the parade ends (around 11:15am).

The short answer is yes! This parade is for any groups in Sonoma County that want to get out and show their hometown pride. However, we will limit participants to ensure the length of the parade lasts about one hour. The deadline to register is April 27. All registrants are required to attend a Parade Entrants Meeting on April 28 or May 1.

There are many ways to participate in the parade - creating a float, marching with a group, volunteering, serving as a vendor, becoming a sponsor or just attending!

Growing Together! The 2025 theme is a celebration of Sonoma County Agriculture.

Join us as we recognize and celebrate the people, the land and the animals that make the landscape of Sonoma County agriculture, so special.

Click here to find the rules for the 2025 Luther Burbank Rose Parade & Festival. Reach out to us at lbroseparade@gmail.com with any questions.

For businesses wishing to participate, the entry fee is $500. The nonprofit fee is $250. Fees for individuals are $125. Public agencies and and public school groups are free. This is structured to allow businesses that might benefit from exposure to pay a small fee. Prices increase by $100 for all entrants that register after the early bird deadline of April 4.

Awards and cash prizes will be given to the following entrants selected by our panel of local judges:

Best Overall Entry - $1,000
Most Creative Entry - $200
Best Use of Theme - $250
Best Use of Flowers - $250
Best High School Band - Pizza Party!
Best Middle School Band - Pizza Party!

The 2025 route is the same as 2024. The parade takes place on 4th Street from Hope to B. The route is about 1/2 mile long and we anticipate the parade will take a little over one hour to complete.

The festival will have free family fun for ALL ages, local food and drink, community contests, music and more! Think photo opps, games, crafts, education, activities, all with a Sonoma County vibe. More details to come.

The City’s five garages will all have the first hour free on the day of the Parade. Parking will also be free all day at Santa Rosa Plaza.

Please contact lbroseparade@gmail.com to get details about how a Rose Parade sponsorship not only supports this important community event, but promotes your business to thousands of local families.

Food and beverage vendor spaces are full, but you can fill out an application to join the waitlist.

Please click here to see a list of impacted roads in the Downtown area on May 17, 2025.